| Course Title: Special Topics in Sociology: 'Qualitative Research and Data Analysis' |
| Start Date: 01/28/2025 End Date: 05/13/2025 |
| Term: Spring Semester 2025 |
| Description: This course introduces students to qualitative research methods. In the course students will get basic training in the collection and analysis of qualitative research data, develop experience writing and presenting qualitative data, gain exposure to the theoretical assumptions underlying qualitative inquiry, and learn insights about the ethical responsibilities surrounding qualitative social analysis. We will focus on methods such as in-depth interviews, focus groups, and close observations. This course will provide students with the skills and knowledge to pursue qualitative data analysis in future projects such as for an independent study, senior thesis, or internship. In addition, since cases will focus on consumer research, this class is also well-suited for students who want to learn qualitative research techniques that are used in marketing. |
| Distribution(s): III - Social Sciences , TP - Topics Course |
| Academic Level Of Course: Undergraduate | Credits:4.00 |
| Faculty | Phone | Email address |
| Patricia Banks | pbanks@mtholyoke.edu |
| Meeting Dates | Method | Meeting days | Meeting times | Building name | Room | Frequency |
| 01/28/2025 - 05/13/2025 | Seminar | Tuesday and Thursday | 09:00AM - 10:15AM | KNDD - Kendade | G06 | Weekly |
| Requisite Courses | ||
| None |
| Comments |
| Additional Comments |
| Course Tags | ||
| NXGBL0001 | NXGBL: Nexus in Global Business | This course is approved for the Global Business Nexus track. |
| Cross-listed Sections |
| None |
| Course Availability | ||||
| Section status: Closed | Capacity: 18 | Enrollment: 18 | Available: 0 | Waitlist: 0 |
BOOK INFORMATION
| Book List | Required | Publisher Full Price |
| Title: Qualitative Inquiry and Research Design Choosing Among Five Approaches Author: Creswell, John W. Copyright: Edition: 5th Volume: ISBN: 9781506330204 Publisher: Sage |
Required | 50.00 |
| Title: Qualitative Consumer and Marketing Research Author: Belk, Russell W. Copyright: 2012 Edition: 1st Volume: ISBN: 9780857027672 Publisher: SAGE |
Required | 45.00 |
| Additional Book Comments |
| This is the complete book list for this class. |
| Instructor's comments about the book list: A digital copy of Qualitative Consumer and Marketing Research is available through the MHC library. |