| Course Title: Special Topics in Sociology: 'Marketing and Society' |
| Start Date: 10/21/2020 End Date: 12/14/2020 |
| Term: Fall Semester 2020 |
| Description: Marketing penetrates every domain of society. While perusing the Internet, watching television, attending sports and cultural events, we are being marketed to by businesses. This course offers students insight on the fundamentals of marketing through a critical lens. Readings and assignments will give students an understanding of the theories and concepts that underlie marketing, along with its practical elements. We will be especially attentive to the ways that marketing influences social inequality. An ongoing question that we will explore over the term is what is the potential for, and what are the limits of, marketing as a force for reducing gender, class, racial, and other forms of inequality. Among assignments will be exercises where students critically examine marketing campaigns, such as inclusive beauty campaigns, and a project where students develop a marketing campaign that is attentive to social purpose. |
| Distribution(s): III - Social Sciences , TP - Topics Course |
| Academic Level Of Course: Undergraduate | Credits:4.00 |
| Faculty | Phone | Email address |
| Patricia Banks | pbanks@mtholyoke.edu |
| Meeting Dates | Method | Meeting days | Meeting times | Building name | Room | Frequency |
| 10/21/2020 - 12/14/2020 | Flex. Immersive Seminar/Disc. | Monday | 09:45AM - 11:00AM | TBA | TBA | Weekly |
| 10/21/2020 - 12/14/2020 | Flex. Immersive Seminar/Disc. | Tuesday and Thursday | 09:30AM - 11:15AM | Weekly | ||
| 10/21/2020 - 12/14/2020 | Flex. Immersive Seminar/Disc. | Wednesday and Friday | 10:15AM - 11:15AM | Weekly |
| Requisite Courses | ||
| None |
| Comments |
| Additional Comments |
| With the permission of the instructor, a select number of students can elect to take this course at the 300 level. If you are interested in doing so, please email the instructor to discuss this prior to registering for the course. |
| Course Tags | ||
| NXGBL0001 | NXGBL: Nexus in Global Business | This course is approved for the Global Business Nexus track. |
| EOS0002 | EOS-2: Organizations and Power | This course has been approved to count towards the EOS minor the Organizations and Power subject area |
| MOD0002 | MOD-2: Courses meeting in Module 2 | This course meets in Module 2. |
| Cross-listed Sections |
| None |
| Course Availability | ||||
| Section status: Closed | Capacity: 18 | Enrollment: 18 | Available: 0 | Waitlist: 0 |
BOOK INFORMATION
| Book List | Required | Publisher Full Price |
| To be determined. |
| Additional Book Comments |
| This is NOT the complete book list for this class. |